Description
Article describing in detail the features of Pickards new cinema at Shawlands Cross named The White Elephant. Interesting is the mention of the innovative new approaches the cinema takes in developing traditional cinema features. The cinemas seating, for example, is said to have replaced the standard springs under the velvet withlayers of fine rubber with shock absorbers below. The article also discloses that the new cinema houses two restaurants across two floors where one is still able to enjoy the music of the 11-person theatre orchestra, or if desired, use theneatly arranged shutters to mute the sound.
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